{"created":"2023-05-15T15:01:29.638257+00:00","id":3666,"links":{},"metadata":{"_buckets":{"deposit":"4aff4cc6-9f3b-4163-a044-596cb75eb6b7"},"_deposit":{"created_by":9,"id":"3666","owners":[9],"pid":{"revision_id":0,"type":"depid","value":"3666"},"status":"published"},"_oai":{"id":"oai:kamakura-wu.repo.nii.ac.jp:00003666","sets":["1:180"]},"author_link":["1917","1918"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-01-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"12","bibliographicPageStart":"1","bibliographicVolumeNumber":"28","bibliographic_titles":[{"bibliographic_title":"鎌倉女子大学紀要","bibliographic_titleLang":"ja"},{"bibliographic_title":"The Journal of Kamakura Women's University","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"　本研究は、2019年に日本市場で一大ブームとなったタピオカミルクティーについて、ブームのきっけや、最近の沈静化の理由などを検証した結果をまとめたものである。タピオカミルクティーが流行したきっかけは、おいしい飲料である点に加え、2016年頃からの台湾への旅行ブームと、2017年に大流行したインスタグラムへの投稿に合致した点が考えられる。最近の沈静化は、ブームに飽きたことに加え、高価である点、高カロリーであることが周知された点などが原因として挙げられる。今後は、おいしい飲料として市場に定着していくものと考えられる。"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鎌倉女子大学"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10434900","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"9199780","subitem_source_identifier_type":"ISSN"}]},"item_10002_textarea_24":{"attribute_name":"抄録（英）","attribute_value_mlt":[{"subitem_textarea_value":" This study summarizes the results of examining the reasons for the recent boom in bubble milk tea, which was significant in the Japanese market in 2019, and the recent slowdown of this boom. Bubble milk tea's popularity was attributed to its being a delicious drink, coinciding with a boom in travel to Taiwan, and being widely promoted on Instagram. The recent slowdown in the bubble milk tea boom is due to the fact that consumers were getting tired of this product, and that consumers had realized its expensiveness and its being high in calories. In the future, bubble milk tea is expected to become established in the market as a delicious beverage."}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"岩田, 建","creatorNameLang":"ja"},{"creatorName":"イワタ, ケン","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Iwata, Ken","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-05-24"}],"displaytype":"detail","filename":"iwata.pdf","filesize":[{"value":"1.9 MB"}],"format":"application/pdf","licensetype":"license_5","mimetype":"application/pdf","url":{"label":"岩田","url":"https://kamakura-wu.repo.nii.ac.jp/record/3666/files/iwata.pdf"},"version_id":"09e468ec-2553-4f46-8114-d36655a84efe"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"珍珠奶茶"},{"subitem_subject":"波霸奶茶"},{"subitem_subject":"蛙蛋奶茶"},{"subitem_subject":"マーケットリサーチ"},{"subitem_subject":"tapioca milk tea"},{"subitem_subject":"boba milk tea"},{"subitem_subject":"pearl milk tea"},{"subitem_subject":"marketing research"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_title":"タピオカミルクティーの流行と今後の見通し","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"タピオカミルクティーの流行と今後の見通し"},{"subitem_title":"The Study of a Vogue of Bubble Milk Tea in Japan"}]},"item_type_id":"10002","owner":"9","path":["180"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2021-03-31"},"publish_date":"2021-03-31","publish_status":"0","recid":"3666","relation_version_is_last":true,"title":["タピオカミルクティーの流行と今後の見通し"],"weko_creator_id":"9","weko_shared_id":-1},"updated":"2023-07-10T00:57:45.175235+00:00"}